Understanding today’s Buyer’s Journey is Key to Win in Marketing for B2B - Interview with Mark Donnigan Startup Marketing Consultant

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.B2B marketers can serve the buyer

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